BA in Apparel Design & Retail Merchandising at University of Northumbria at Newcastle UK
Monday, March 23rd, 2009The Apparel Design and Retail Merchandising BA (Hons) is closely linked to the BA (Hons) Fashion Product Management – both share common first two semesters which focuses on the pre-production areas of design and technology. If your aim is to develop a career in the buying department as a design merchandiser or working as a retail merchandiser with a fashion house that imports fashion, it is essential that you fully understand apparel as a product from both the manufacturing and post-production area of buying and merchandising. Offered in an accelerated two year programme, this programme is a combination and blend of both skills and will enable you to operate within the technical areas of the fashion industry or work with a designer as a merchandiser to provide a commercial focus to their ranges.
In semesters 3 and 4, a greater emphasis is placed on market research and on the study of how ranges are merchandised and directed towards specific market segments. So as your product knowledge increases, you are able to incorporate a greater commercial sense to your design ranges. A key element of the programme is to develop awareness of the fashion environment in the UK and its relationship with the global fashion market. As the competition for world markets increase, retail pricing of garments becomes more significant to the success of a fashion business. This programme will ensure you understand the rationale, methods and implications of the supply chain that affect both the consumer and producer.