BA Product Design Marketing at University Of Teesside
This course will equip you for a career in the new product development arena. You’ll underpin your design work with a sound business-orientated foundation. You’ll also develop an understanding of markets, consumers and competitive forces, bridging the gap between design, marketing and production. The course has a strong emphasis on market research and the presentation of data through graphical and multimedia techniques. You’ll advance your traditional design skills to produce effective, market-led design solutions.
What you study
Year 1 focuses on traditional design presentation skills, project management and business awareness. It provides an introduction to principles of product design, ergonomics and key software applications. In Year 2 you will develop your specialist knowledge and skills through selected project briefs. You’ll continue to build professional and project management skills as well as an understanding of materials, technologies and production processes. In Year 3 you negotiate topics of your own choice for the final major project and dissertation, and you are given opportunities to work on live projects and national and international competition briefs.
How you learn
The practice-based elements of all our design courses are taught in a studio environment, supported by a full range of digital resources and workshop facilities. This provides real hands-on experience using equipment and processes which are up to date. In addition to this, independent and student-centred learning are encouraged. Theoretical work is primarily delivered by illustrated lectures and seminars where there is opportunity for collective discussion.
How you are assessed
Design projects are a key feature, where the work produced is the work assessed. The process of assessment is undertaken against carefully-defined criteria and often involves a critique. This process is widely used in the design field and allows for both staff and peer group appraisal. You will also produce related written work such as reports and essays.
Tags: business awareness, design ergonomics, design marketing, design presentation, design projects, development arena, digital resources, group appraisal, key software, materials technologies, multimedia techniques, production processes, project briefs, project management skills, sound business, specialist knowledge, student centred learning, studio environment, theoretical work, workshop facilities